Hainan Dongfang Yuanhe Industry Co., Ltd. was founded in July of 2001 as a comprehensive agriculture enterprise integrating agricultural production and planting, agricultural development, agricultural touring and sales of agricultural products. The company has constructed three agriculture bases in Changjiang County, Ledong County and Dongfang City. Total area of banana plantation is over 4000 mu (over 0.6 million pieces of banana trees) and total area of fruit plantations is over 6000 mu (nearly 0.2 million of fruit trees). The company is invested by a famous enterprise in Zhejiang Province and has established good cooperation relationship with universities and research institutes such as South China University for Tropical Agriculture and Hainan Luchen Banana Research Institute. The company is a key leading enterprise of agriculture industrialization in Hainan Province, president member organization of Hainan Provincial Banana Association. The company’s products such as banana and mango were awarded with Non-polluted Agriculture Product by the Ministry of Agriculture in 2004 and its production bases were verified as Production Base of Non-polluted Fruits and Vegetables.

The Shangdao Brand banana has been appraised as High-quality Agriculture Product of Hainan Province for continuous few years and been well sold to the major domestic cities. Now the company has established its marketing network with quick transportation, supply and sale and carried out strategic cooperation with famous banana production companies in Hainan. The company has also put great efforts on the development of international market and its products have been sold to such country as Russia and Japan. The company has been essentially playing its roles as a leading enterprise in the sector of Hainan agriculture to promote the increase of farmers’ income and local economic development.